Copywriter

Role :

This person shall be ambitious and purpose-driven to cope with the fast growth of our company. This person will be intellectually curious, resourceful and enthusiastic and hungry for a new challenge in a fast-paced and forward-thinking environment. 
The role will be responsible for developing and implementing marketing and social media strategies to meet the company’s customer acquisition and revenue growth targets by keeping our company competitive and innovative.

Responsibilities :

• Create promotion messages, editorial articles for campaign launches, site and app update and external communication channel
• Develop creative communication concepts/ideas
• Study products or services to decide their main selling features
• Plan and write headlines and text in such a way to appeal to target audiences
• Research on market trends and new ideas, then convert such ideas into opportunities
• Grow online traffic by using efficient and effective SEO white hat techniques
• Identify new market opportunities to derive appropriate marketing collaborations and joint partnerships
• Closely monitor online campaigns and formulate new e-marketing initiatives to generate sales and brand awareness
• Other ad-hoc projects as assigned by management

Results :

• Effective conversion from copy to business opportunities
• Deliver compelling copy to achieve campaign objectives
• Deliver copy that converts on websites

Requirements :

• Degree holder in Marketing Communications, Advertising, Journalism, Chinese Language or related disciplines is preferred
• 3-5 years solid experience in Advertising / Social Media Agency
• High Cantonese fluency is a must and English proficiency is preferred
• Excellent communicator and values teamwork
• Self-starter, hunger for success, eager to learn and open to new ideas
• Strong passion for the internet environment, result-oriented, proactive and independent
• Strong sense of responsibility, well organised with exceptional problem-solving skill with a can-do attitude