Copywriter BCM

Responsibilities :

• Create promotion messages, editorial articles for campaign launches, site and app update and external communication channel
• Develop creative communication concepts/ideas
• Study products or services to decide their main selling features
• Plan and write headlines and text in such a way to appeal to target audiences
• Research on market trends and new ideas, then convert such ideas into opportunities
• Grow online traffic by using efficient and effective SEO white hat techniques
• Identify new market opportunities to derive appropriate marketing collaborations and joint partnerships
• Closely monitor online campaigns and formulate new e-marketing initiatives to generate sales and brand awareness
• Other ad-hoc projects as assigned by management

Results:

• Effective conversion from copy to business opportunities
• Deliver compelling copy to achieve campaign objectives
• Deliver copy that converts on websites

Requirements :

• Degree holder in Marketing Communications, Advertising, Journalism, Chinese Language or related disciplines is preferred
• 3-5 years solid experience in Advertising / Social Media Agency
• High Cantonese fluency is a must and English proficiency is preferred
• Excellent communicator and values teamwork
• Self-starter, hunger for success, eager to learn and open to new ideas
• Strong passion for the internet environment, result-oriented, proactive and independent
• Strong sense of responsibility, well organised with exceptional problem-solving skill with a can-do attitude