Senior Digital Specialist

About Us

We are a Hong Kong-based company specializing in premium consumer products, with a primary focus on specialty consumer products sold in Hong Kong, Macau, China, and ASEAN markets, and a secondary line in household goods exported worldwide. We seek a senior digital expert to drive online growth across our product lines.

Responsibilities:

• Optimize e-commerce websites to drive sales for specialty consumer products in Hong Kong, Macau, China, and ASEAN markets.
• Place and manage online advertisements, including Google Ads, to boost visibility and generate B2B enquiries for both specialty consumer products and household goods.
• Maintain social media accounts for specialty consumer products, independently creating posts, simple graphics, and promotional photos.
• Develop digital marketing campaigns to enhance customer engagement for specialty consumer products.
• Create promotional marketing materials to support online sales of specialty consumer products.
• Manage product listings on food delivery platforms and marketplaces to expand reach for specialty consumer products.
• Analyze profit and loss (P&L) for e-commerce and advertising activities to ensure cost efficiency and profitability.
• Explore new online channels to grow digital presence, primarily for specialty consumer products in regional markets.
• Support B2B lead generation through targeted digital efforts for household goods worldwide, including handling ad hoc digital tasks as needed.
• Assist with event-based promotions for seasonal or corporate sales of specialty consumer products.

Requirements:

• 5+ years of hands-on experience in e-commerce, preferably with platforms like Shopify.
• Proven expertise in digital marketing, including placing online ads (e.g., Google Ads) and managing social media.
• Ability to independently create graphics, posts, and promotional photos using tools like Canva or Adobe Creative Suite.
• Experience managing listings on food delivery platforms or online marketplaces, ideally for specialty consumer products.
• Strong analytical skills for P&L and financial optimization using tools like Excel.
• Creative ability to design effective promotions and marketing materials.
• Strong experience with specialty consumer products in e-commerce or marketing roles, preferably in Hong Kong, China, or ASEAN markets.
• Fluent in English and Cantonese; Mandarin is highly desirable for regional markets.
• Bachelor’s degree in marketing, business, or related field (or equivalent experience).