Content Marketing Intern

Puyi is a premier luxury eyewear brand and retailer, partnering with global leaders in fashion and lens technology. This internship is an ideal entry point for aspiring professionals eager to gain exposure to the fashion industry and build valuable networks.

This role falls under our content marketing team, which manages Puyi's social media accounts (Instagram, Xiaohongshu, etc.) and leads specific targeted-marketing campaigns. It offers a platform to showcase and hone your creative talents, especially in boosting digital engagement and audience interaction.

Exceptional performers may be offered a full-time role upon completion, with the potential to fast-track to more senior positions thereafter, accelerating their career growth in the luxury fashion sector.

Why This Internship Stands Out

Real Impact and Growth
Dive into high-profile projects where you'll actively contribute fresh ideas, from concept development to execution. Exceptional performers will have the chance to shape creative visions and collaborate closely with industry executives at Puyi and across the fashion sector.

Path to Full-Time Opportunities
Impress us, and you could transition to a full-time role on our marketing team, with potential for accelerated advancement to senior positions. Alternatively, complete your internship with a robust portfolio of impressive project experiences.

Flexibility for Your Schedule
We prioritize talent and are happy to accommodate academic commitments for standout candidates, ensuring a balanced experience.

What We're Seeking

Talent-Driven Entry
Minimal to no prior experience required – we're focused on evidence of exceptional ability in design, writing, or photography. We value innovative thinking and proactive contributions that push boundaries.

This role demands high-caliber design and/or writing expertise, emphasizing active participation over adaptation. If you're a motivated young professional with a passion for creativity and a desire to thrive in luxury fashion, we invite you to apply. 

Responsibilities:

• Craft engaging, high-quality content, including copywriting, and coordinate all necessary materials and executions for various online channels such as social media, websites, and app marketing to drive brand visibility and achieve marketing objectives; this includes designing, conceptualizing, filming, editing content, and photographing events;

• Manage production calendars and publishing schedules to ensure the timely and seamless execution of digital marketing initiatives;

• Collaborate closely with digital development, marketing, and brand teams to align content strategies and maintain cohesive brand messaging across all platforms;

• Monitor and analyze content performance, providing data-driven optimization recommendations to improve reach and effectiveness on online platforms;

• Identify and coordinate influencer partnerships to expand audience reach and maximize content exposure;

• Assist in managing digital project development and participate in ad-hoc assignments as needed;

• Flexibility to support time-sensitive campaigns or projects that may occasionally extend beyond regular working hours.

Requirements:

• Bachelor's degree in Design, Marketing, Communications, Business, or art-related disciplines (e.g., Art History, Design, Fine Arts);

• Excellent visual sense as evidenced by a portfolio or a past design project work; 

• Some experience in marketing or design gained through internships or extracurricular activities, such as copywriting or executing social media campaigns;

• Strong understanding of digital marketing and current online media trends;

• Excellent editorial skills in English and Chinese;

• Creative thinker who is adaptable, willing to work under tight deadlines, and thrives in high-pressure environments.

Interested parties, please send your detailed resume with expected salary by clicking "Apply Now".

For more information about us, please visit our website at www.puyi.com

Data collected will be used for recruitment purpose only.