China Business Development Manager

Job Description: China Business Development Manager

Company: KIN Farms

Location: Hong Kong

1. About KIN Farms

KIN Farms is a sustainable food company transforming the way we eat by sourcing better food from better farms with better farming practices. Trusted by 5-star hotels, Michelin restaurants, and premium retailers, KIN is expanding its Hong Kong market leadership into Singapore, Macau, Dubai, China, and beyond with a mission to combat the environmental crisis through systemic ingredient change.

Building on our established reputation for quality, we are executing a strategic entry into the high-growth premium food segment in Mainland China. We are looking for a dynamic, Hong Kong-based professional to act as a vital link between our leadership team and our China operations to drive this expansion.

2. Position Summary

The China Business Development Manager will play a pivotal role in executing the KIN Farms China market entry strategy. Based in Hong Kong, this individual will work directly with our China General Manager, our strategic partners, and our Hong Kong leadership to ensure the successful rollout of our brand and products in Mainland China.

This role requires a blend of strategic execution, partner management, and sales acumen. The manager will be responsible for driving the China go-to-market plan while also supporting general business development activities in our home market of Hong Kong.

3. Key Responsibilities

• China Strategy Execution:

  • Act as the key liaison between the Hong Kong management team and the China General Manager to ensure strategic alignment and seamless execution.
  • Manage and cultivate relationships with our key mainland partners, including those in supply chain, brand marketing, and liquid egg processing.
  • Support the rollout of our go-to-market plan in Tier 1 cities, focusing on food service, high-end retail, and e-commerce channels (Tmall, JD.com).
  • Collaborate with the China sales and marketing teams to execute campaigns, support KOL/KOC partnerships, and drive brand awareness.
  • Assist in the planning and eventual launch of our innovative decentralized farming network.

• Hong Kong Business Development:

  • Support the Hong Kong leadership team in managing and growing relationships with existing key accounts across hospitality and premium retail.
  • Identify and pursue new business opportunities Domestically and Internationally for our expanding portfolio of products.
  • Represent KIN Farms at local industry events, trade shows, and client meetings.

• Cross-Border Coordination:

  • Facilitate smooth communication and operational workflow between Hong Kong and Mainland China teams.
  • Prepare reports and presentations on China market performance, challenges, and opportunities for the Hong Kong management team.
  • Coordinate on cross-border logistics and supply chain matters to ensure product availability for both markets.

4. Qualifications & Experience

• Experience: 3-5+ years of experience in business development, sales, or account management within the food & beverage or FMCG industry.

• China Market Expertise: Proven experience working with the Mainland China market is essential. A strong understanding of its business culture, consumer landscape, and distribution channels (both online and offline) is required.

• Location: Must be based in Hong Kong.

• Languages: Full professional fluency in Mandarin, and English is mandatory.

• Skills:

  • Excellent project management and organizational skills.
  • Strong interpersonal and communication skills, with a proven ability to manage multiple stakeholders across different cultures.
  • Self-motivated and able to operate effectively in a fast-paced, entrepreneurial environment.

• Education: Bachelor’s degree in Business, Marketing, or a related field.

• Personal Attributes:

  • A natural relationship-builder and collaborative team player.
  • Adaptable, resourceful, and possesses strong problem-solving skills.
  • Passionate about sustainable food and our company's mission.

5. What We Offer

• A critical role at the intersection of our established Hong Kong business and our high-growth China expansion.
• A competitive salary and performance-based bonus structure.
• The chance to work with a mission-driven company dedicated to building a more sustainable food system.
• Direct interaction with company leadership and the opportunity to make a significant impact on our success.

To Apply: Please send your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role to Jonathan.yeoh@kinfoodchange.com.