Head of Brand & Communications

Join our cutting-edge digital finance company, where we harness technology to revolutionize financial services. Our mission is to provide secure, accessible solutions that empower individuals and businesses in managing their finances efficiently.

Responsibilities

1. Develop and manage the brand strategies, marketing and communication plans to maintain high level brand presence in the market

2. Lead the communication team to ensure high-quality content production in all ATL and BTL channels

3. Drive and monitor social media strategy and content marketing to increase customer engagement and brand visibility

4. Oversee and manage development of marketing project, annual advertising campaign and agency/vendor selection process

5. Collaborate with performance marketing team to align brand creatives on media planning and advertising optimization

6. Conduct market research to analyze and review brand performance and competitors across the market

7. Initiate and organize sponsorship, partnership and public relations with externals to drive brand awareness and user acquisition

8. Establish and execute brand guideline for internal/external communications to safeguard the brand essence across functions

9. Plan and manage annual marketing budget for branding and communication initiatives

10. Stay updated on industry trends and emerging technologies in digital finance.

Requirements

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.

2. 10 - 12 years of experience in brand management and communications.

3. Proven track record in developing and executing successful brand strategies.

4. Strong understanding of digital marketing trends and analytics.

5. Exceptional written and verbal communication skills.

6. Ability to think strategically and creatively under pressure.

7. Strong interpersonal skills and relationship-building abilities.

8. A proactive approach to problem-solving and decision-making.

9. Passion for the digital finance sector and its evolving landscape.

10. Candidate with less experience will be considered as Brand Team Lead

Ready to make a significant impact in the digital finance industry? Apply now!

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