(Senior) Digital Marketing Executive(UM20250502)

Job Overview:

We are looking for a skilled and motivated (Senior) Digital Marketing Executive to join our team. This role involves leading the development and execution of digital marketing strategies to enhance brand visibility, generate leads, and drive customer acquisition, with a focus on the financial services industry, particularly Contracts for Difference (CFDs). The ideal candidate will bring 3-4 years of marketing experience and, preferably, expertise in financial or CFD sectors.

Key Responsibilities:

Strategic Planning & Execution

• Design and implement data-driven digital marketing strategies across channels such as SEO, SEM, PPC, social media, youtube and content marketing. Formulate strategies to build awareness and engagement for brands
• Apply generative AI in simplifying workflows and creative process
• Create content, plan and launch advertising campaigns

Campaign Management

• Manage and optimize digital marketing campaigns, ensuring they align with business goals and target audiences.
• Monitor and analyze key performance indicators (KPIs) to assess campaign success, provide insights, and improve ROI.
• Work with content creators to produce engaging, industry-specific materials tailored to financial services and CFD trading.
• Work with shareholders, product development, and customer service teams to align marketing initiatives with company objectives.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

• Experience: 3-4 years of proven digital marketing experience, ideally within the financial services sector or with CFD trading.

• Technical Skills: Proficiency with tools like Google Analytics, Google Ads, social media advertising platforms, Ahrefs and SEMrush

• Analytical Skills: Strong ability to interpret data and make informed, data-driven decisions.

• Communication Skills: Fluent in Mandarin and spoken English.

• Industry Knowledge: Familiarity with financial services, CFD trading, and related regulatory requirements is a significant plus.

• Immediate availability is preferred.