E-commerce Manager

RESPONSIBILITIES

Specific responsibilities include but are not restricted to:-

E-commerce Strategy & Management

• Develop and implement e-commerce strategies to achieve sales growth, profitability, and customer satisfaction.

• Oversee the end-to-end management of the e-commerce platform, including own and 3rd party marketplaces.

• Ensure product updates, content accuracy, and inventory management.

• Create, develop, manage and implement the content for e-Shop platforms

• Explore new channels/platforms to maximise sales opportunities and enhance brand awareness

Digital Marketing & Traffic Growth

• Plan and execute digital marketing campaigns, including SEO, SEM, social media, email marketing, and affiliate marketing, to drive traffic and conversions.

• Analyse website traffic data to identify trends, customer behaviour, and growth opportunities.

• Manage online advertising budgets and optimise ROI across all digital channels.

Customer Experience & Engagement

• Continuously optimise the website for user experience by improving navigation, design, and functionality.

• Ensure a seamless customer journey from product discovery to checkout and post-purchase.

• Monitor customer reviews and feedback to address concerns and improve satisfaction.

Data Analysis & Reporting

• Track and report on e-commerce KPIs, including sales performance, conversion rates, site traffic, and customer retention metrics.

• Use analytics tools to gain insights and make data-driven decisions to improve performance.

REQUIREMENTS

• Degree in Marketing / Public Relations / Communications or related disciplines

• At least 5 years of experience in e-commerce at a managerial level, preferably in the fashion retail industry.

• Customer-focused mindset with a passion for enhancing the online shopping experience

• Good team player, proactive, passionate, multi-tasking, fast-paced, with strong communication and interpersonal skills

• Familiarity with SEO, SEM, CRO, and email marketing best practices

• Good command of both spoken and written English, Cantonese and Mandarin

The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the Group/ Company.