Assistant Marketing Director

About Great Entertainment Group

Great Entertainment Group is a multi-award-winning event organiser and producer that connects brands and communities through entertainment. Our expertise is in delivering large-scale, memorable events that generate high-value marketing opportunities for our partners. By sharing the wonder of entertainment through event production we aim to: Engage. Entertain. Inspire.

Our group of companies are responsible for a diverse portfolio of key events and attractions including the Hong Kong Observation Wheel, AIA Vitality Park, AIA Vitality Hub, AIA Carnival, The World Circus, The Grounds, and many more. To date we have reached nearly 20 million consumers through more than 200 events.

Job Description

With an exciting line-up of new and returning events, we are rapidly expanding our team to support our growing calendar. As we scale, we are looking for energetic marketing professionals for various roles across multiple events and properties to enhance our efforts and drive success in a competitive and dynamic industry where your marketing skills can make a real impact.

· Develop and implement comprehensive brand campaigns and event marketing strategies, with a primary focus on digital, content, PR, and performance marketing channels.

· Create compelling marketing collateral in English and Chinese for various platforms including the website, EDMs, social media, and other relevant channels.

· Oversee and optimise digital and social media platforms such as Mailchimp, WordPress, Google Ads, Instagram, etc., managing content calendars and ensuring consistent engagement.

· Lead the planning and execution of on-site event marketing initiatives in alignment with overarching marketing strategies and brand positioning.

· Conduct in-depth analysis and generate performance reports for all marketing campaigns and platforms, leveraging insights to drive continuous improvement.

· Collaborate closely with internal and external stakeholders, including content creators, designers, agencies, brand partners, and senior leadership, to ensure timely and on-brand delivery of marketing initiatives.

· Manage and mentor a team of marketing executives, providing guidance, support, and opportunities for professional development.

· Stay abreast of industry trends, conduct competitive analysis, and incorporate best practices into marketing strategies to enhance overall effectiveness.

· Manage ad hoc projects and additional responsibilities as delegated by Senior Management.

Requirements:

· Positive attitude, self-driven, and adaptable in fast-paced situations

· Proficiency in spoken and written English and Traditional Chinese is required (Cantonese is mandatory; Mandarin is preferred)

· Strong communication, interpersonal, and presentation skills

· A keen eye for detail and proactive organisational skills

· Degree in Marketing, Communications, Business, or a related discipline

· Flexibility to work outside of office hours to support events as required

· 8+ years of experience (applicant with less experience will also be considered as Senior Marketing Manager)

What We Offer:

· 5-day work week (occasional weekend and public holiday work will be required)

· Friendly, tight-knit, fun, and dynamic work environment

· On-the-job training and diverse learning opportunities

· Modern and spacious office space

If you are interested in exploring these opportunities further, we are eager to hear from you.

Please apply with a detailed resume stating current and expected salary, and availability. (Personal data relating to employment applications will be used for recruitment only)