Freelance Senior Creative Copywriter

Company Overview:

Red Apple Furniture was founded in 1981 and has become a well-known brand in the panel-type furniture industry.

We specialize in the production of custom panel-type furniture, using equipment primarily sourced from Germany’s Homag Group, reflecting our commitment to the highest product quality.

With technological advancements, panel-type furniture can now be customized, making custom cabinetry-based interior furniture the best choice for many households. Red Apple Furniture is fully equipped to provide this service to our customers.

We are focused on finding innovative ways to make it easier, faster, and more convenient for consumers to purchase the custom furniture they want, saving them time, effort, and money.

Job Description:

We’re seeking a highly experienced Senior Copywriter / Creative Director to lead the creative launch of our innovative Customizable & Modular Furniture System. In this pivotal role, you’ll drive the development and execution of a compelling marketing strategy that defines our brand identity and positions our product for success in the market.

You will oversee all creative and messaging efforts—from brand storytelling to market rollout—ensuring our modular system connects with the right audience and builds momentum fast.

Key Responsibilities:

• Craft and lead the creative direction for brand positioning, campaign concepts, and messaging.
• Provide high-impact Chinese copywriting for a wide range of marketing materials, including slogans, advertisements, brochures, and digital content etc
• Translate complex product benefits into clear, emotional, and engaging copy that resonates with our target audience.
• Help shape the voice of a brand that combines functionality, customization, and modern design.

Requirements:

• Bachelor’s degree in Marketing, Journalism, Communications, Languages, or a related field
• Minimum 5 years of solid experience in the advertising or creative industry
• Exceptional Chinese copywriting skills with a strong creative flair
• Highly creative, passionate, and detail-oriented