Brand promotion specialist

Key Responsibilities:
•        Plan and execute creative marketing activities for BYD and dealer promotions.

•.    Assist in coordinating campaigns from concept to completion, ensuring alignment with brand guidelines.

•        Coordinate with BYD Headquarters to support dealers in social media live streaming (platforms like Facebook, YouTube, Twitter, XiaoHongshu, and TikTok). 
•     Manage live-stream logistics, real-time analytics, and post-event performance reports.  
•        Assist in shooting/editing short videos, posting content, and optimizing social media accounts.

•     Monitor engagement metrics and suggest data-driven improvements.

•          Oversee dealer marketing events, analyze effectiveness, and provide actionable recommendations.

•        Collect competitor/product insights, handle customer inquiries, and communicate feedback to internal teams.

Requirements:
•        Degree in Marketing, PR, Advertising, Design, or related fields preferred.
•        Strong communication teamwork abilities.
•        Familiarity with social media platforms (Facebook, YouTube, Instagram, Twitter, TikTok, and XiaoHongshu).
•        Basic photography/video editing skills are a plus.
•        Fresh graduates welcome; prior internship or project experience in marketing is advantageous.