·Content & Social Lead

Responsibilities:

• Content Strategy & Editorial Leadership

  • Be the voice of MoneySmart HK, owning our content strategy across blog, social, and email.
  • Create a sharp editorial calendar that blends key business priorities, audience needs, and cultural moments.
  • Translate complex financial topics into engaging, relatable narratives that cut through the noise.

• Social Media & Community

  • Lead MoneySmart’s HK social media presence across Facebook, Instagram, LinkedIn, YouTube, and emerging platforms.
  • Build and engage communities with agility and authenticity — replying, listening, and sparking conversations that matter.
  • Partner with creators, influencers, and agencies to amplify reach and build brand affinity.

• Campaigns & Cross-Functional Collaboration

  • Drive integrated content campaigns that fuel awareness, traffic, and conversion.
  • Collaborate across marketing, product, design, and commercial teams to create ideas that scale.
  • Bring bold, creative thinking to brainstorms, trendspotting, and campaign development

• Leadership & Team Development

  • Lead and mentor a small content/social team — building a culture of creativity, accountability, and growth.
  • Champion experimentation, insights-driven optimization, and a bias for action in how the team works.
  • Establish best practices, playbooks, and processes that keep the function agile but scalable.

What We’re Looking For:

• 6–8 years of experience in content marketing, social media, or editorial leadership, ideally in fintech, digital, or consumer tech.
• A portfolio of content or campaigns that demonstrates bold storytelling and measurable impact.
• Deep knowledge of social media platforms and the cultural trends that shape them.
• Strong storytelling and copywriting skills across short-form, visual-first, and long-form formats.
• Experience working with SEO, analytics, and social listening tools.
• Leadership experience — you’ve built and inspired teams or driven cross-functional impact.
• Entrepreneurial, creative, and relentlessly focused on execution.