Sales Account Manager (Digital)

Scope/Purpose of the Position:

Lead the holistic development and profitable revenue growth of Air Canada’s online revenue through three main online channels: Online Travel Agency (OTA) partners, metasearch engines, and Air Canada’s official website. Maintain Air Canada market share, market competitiveness and online presence through maximizing our return on investment in these online channels

Key Functions & Accountabilities:

• Develop a holistic strategy for Air Canada across our three main online sales channels in Hong Kong and South-East Asia:  Online Travel Agencies (OTAs), metasearch platforms (metas), and Air Canada’s official website.

• Act as the central conduit between our local partners, local sales teams and our HQ Global OTA team, Product and Distribution teams, Routes Marketing and Pricing teams to develop and implement a holistic strategy for the OTA, metasearch engines and competitive content on Air Canada’s official website.

Online Travel Agencies (OTAs): Develop account plans for regional online travel agencies across different markets in Asia Pacific:

• Lead regional contract negotiation between Air Canada and implementation of sales and marketing activities, in close collaboration with our Global OTA team.
• Develop and negotiate distributor’s incentive plans to maximize market share.
• Exploit their database of customers who do not currently fly with Air Canada through targeted marketing tactics.
• Ensure OTA compliance with Air Canada’s redistribution policies.

• Coordination of multi-market/global Marketing activities, within the assigned OTA portfolio, as they relate to B2C programmes, inclusive of pricing and advertising.

Air Canada’s official website: Ensure that Air Canada’s official website offers competitive content in line with our distribution strategy, in close collaboration with our INTL Routes marketing team to execute tactical campaigns on Air Canada’s official website.

Metasearch engines (Metas):

• Work with global Product and Distribution teams to initiate campaigns to increase Air Canada’s presence on metasearch platforms
• Optimize offer delivery: ensure that Air Canada’s offers are delivered accurately on metasearch engines in a timely manner, in line with Air Canada’s distribution policies
• Maintain high quality content: ensure accurate and detailed information about flights, pricing and services are provided to attract and retain customers
• Monitor Competitor Activities: Keep a close eye on competitors and market trends to adjust strategies accordingly. This includes understanding our competitors’ strategies on different metasearch platforms, and finding ways to differentiate our offerings

Provide timely market feedback on Air Canada’s content competitiveness across all three online channels, to relevant departments for prompt actions to minimize market share losses

Qualifications and Requirements:

• Strong understanding of the airline industry with expertise in Sales, Corporate Strategy, Finance, and/or Revenue Management; A solid understanding of airlines economics and firm understanding of economic and business principles required
• Flexibility to participate in out of hours meetings, activities and overseas travel
• Strong analytical thinking, problem-solving, and negotiation skills;
• Strong quantitative and qualitative analytical skills to analyze complex data
• Ability to think in a logical, structured manner to solve problems
• Capable of structuring comprehensive, logical analysis with minimum supervision
• Attention to detail
• Good understanding of financial and commercial concepts
• Ability to think outside of the box and develop flexible approaches to resolve complex issues
• Demonstrated negotiation and relationship management skills
• Collaborative team builder and team player – able to adopt participate in different team formats and help build a culture of collaboration
• Experience in working with remote teams that are geographically separated
• Self-motivated individual with strong interpersonal, communication, and organizational skills
• Expert user in Excel, Word and PowerPoint skills. Access skill desirable
• Experience in distribution technologies
• Culturally sensitive
• Ability to converse in the local language is an advantage
• Must have ability to work in Hong Kong unrestricted

Please apply via the Air Canada Careers page using the link below.

https://careers.aircanada.com/ca/en/job/37668/Sales-Account-Manager-Digital