Specialist/ Executive (CRM Strategy)

To cater to our business expansions, we are now hiring high caliber talents to join our growing team, together with our current talent forces to support the business strategies, goals and initiatives.

Job Duties:

• Spearhead the development and deployment of a comprehensive CRM program strategy in close coordination with cross-functional internal teams. This includes defining the program branding, loyalty system, digital ecosystem, mobile app, website, and other integrated marketing communication assets.
• Design and execute personalized, targeted promotional campaigns and messaging for segmented customer groups to drive business growth and increased customer lifetime value.
• Establish robust quality assurance processes and best practice sharing to ensure the consistency and effectiveness of all marketing campaigns and promotions.
• Partner with the Data Analytics team to rigorously analyze campaign and promotional performance, providing data-driven insights to optimize ongoing and future marketing initiatives.
• Closely monitor key CRM program metrics and KPIs, leveraging these insights to ideate innovative customer retention strategies aligned with the overarching marketing objectives.
• Demonstrate strong cross-cultural awareness to tailor marketing approaches and content to regional nuances, enhancing customer engagement and building brand loyalty across diverse markets.

Requirement:

• 4 years of experience in Marketing, with at least 2 years in digital marketing.
• Exposure to the East Asia market is an advantage.
• Demonstrated results in improving lead volume, conversion rates, retention, and product adoption.
• Strong analytical skills to make data-driven decisions for commercial and operational performance.
• An entrepreneurial mindset and a willingness to get involved in the details.
• Confident communication skills for reporting to stakeholders at different levels.
• Exceptional organizational skills, attention to detail, and a customer-obsessed approach.
• Ability to analyze customer, business, and industry data to distill insights and drive performance.
• Familiarity with SQL and Google BigQuery is favorable, but not a hard requirement.
• Excellent communication skills (written and verbal) with strong attention to detail (English and Simplified Chinese).

Why Join Us?

• Rewarding career development with regional exposure
• Double pay
• Performance bonus
• Daily snacks & weekly afternoon tea
• Focus on a booming industry and a well-planned development strategy
• Friendly and open work environment with a young, energetic team