Sr. Paid Media Specialist

What you’ll be doing:

• Working on some of the largest accounts under First Page in close collaboration with Enterprise Level Account Managers and clients.
• Leading and empowering juniors of your team to grow their own skill sets & expertise across an array of different marketing channels aligned with our core services.
• Working closely with the sales team & account management team to acquire, as well maintain clients within our portfolio.
• Aligned closely with the Accounts Director and Account management team leads to discuss ways of improving both communication and process.
• You will drive & optimize campaigns effectively based on client requirements; whether it’s traffic, conversions, cost per acquisition, as well as overall return on investment.
• You will be relentlessly curious about staying on top of any major developments across the channels we work on and sharing any major updates with other teams.
• You will be given the opportunity to speak on webinars/ at seminars to represent First Page and further build your personal brand.

What we need:

• Minimum of 2-3 years relevant, hands-on paid media experience (Agency Experience Preferred – but not necessary)
• Experience in Using Google AdWords/Facebook Business manager, Google Merchant centre.
• Baidu, LinkedIn Business Manager, WeChat & Amazon Ads is a strong bonus.
• Understand platforms such as Google Analytics, Google Tag Manager, Adobe Analytics.
• Solid understanding of attribution models and their impacts for clients.
• Experience in cross department collaboration whether it’s Account Management, Sales, Content or Finance w/ outstanding communication skills. (English & Cantonese is a must)
• Have the ability to dissect data and spot irregularities before they negatively impact the campaign.
• Able to provide accurate estimations based upon experiences or customer’s past data. (for larger pitches)
• Have worked with BigQuery, are a master at excel sheets & Microsoft office.
• Is detail orientated, a “can do attitude” and can work on tight timelines with a meticulous attention to detail.
• Ability to drive campaigns from planning to execution and beyond to meet key performance metrics.
• Have the ability to review campaign performance, anticipate change impacts and suggest improvements.
• Excellent Team player and able to provide guidance to Junior Staff & develop overall teams capabilities & skill sets.
• Maintain oversight of team members challenges and work on a day to day basis.
• Have worked with budgets in excess of HKD 500,000/month
• Have the experience working on both regional and global campaigns with great success.
• You approach client discussions in an educational & consultative way with patience.
• Are continuously up to date with any significant updates or developments across channels & the digital marketing industry.
• Know how to evaluate client’s competitors, understand industry trends and spot opportunities on behalf of our active clients.
• You have effective time management skills with the ability to multitask and prioritize