Senior Marketing Officer

Job Description

About Y.X Community

Y.X Community is an award-winning and largest membership network for all university students and young talents in Hong Kong. It is fully owned by Crystal Group of Companies, as part of its dedicated commitment to supporting our younger generation to enhance their overall well-being, realise their dreams and make the world a better place to live.

Since its establishment, Y.X Community has partnered with hundreds of corporates from different industries to support them in engaging with young audiences through 360-marketing solutions incl. events, social media, KOL campaigns, PPC, affiliate programmes, OOH, and more.

W: www.yxcommunity.com

IG: @y.x_community

We’re looking for a proactive and creative Senior Marketing Officer to join our team! You’ll be responsible for managing events, building strategic partnerships, and developing fun, on-trend digital content. The ideal candidate has at least 3 years of relevant experience and understands the Gen Z market and language.

Key Responsibilities:

• Report directly to the Team Manager and mentor junior teammates across online and offline marketing campaigns.
• Plan and execute member engagement and corporate events – think festive parties, career workshops, music shows, award ceremonies, online quizzes, and more!
• Handle end-to-end event logistics: guest invitations, material prep, publicity, venue/vendor coordination, etc.
• Collaborate with junior team members to create fresh, engaging digital and social media content – from brainstorming to posting.
• Build and maintain cool partnerships: joint promotions with brands, event sponsorships, KOL collabs, university tie-ups, and beyond.
• Support in identifying potential clients/partners and help craft proposals, presentations, and strong client relationships.

Who We're Looking For:

You're a creative go-getter with a passion for marketing, events, and all things Gen Z. You know how to bring ideas to life—whether it's a career workshop, an Instagram reel, a festive party, or a music show. You're not afraid to get your hands dirty, and you thrive in a fast-paced, team-driven environment.

You’ll thrive in this role if you -

• Have 3+ years of experience in marketing or events (event experience is a must!)
• Are fluent in English and Cantonese (spoken & written) – essential for working with local partners and audience
• Can use simple tools like Canva to whip up visuals, proposals, or IG content.
• Are detail-obsessed but also super creative
• Understand Gen Z culture, humor, and what makes them click (literally and emotionally)
• Are proactive, responsible, and a great team player
• Are flexible to work on weekends/holidays if events require (don’t worry—we offer compensation leave)

Why Join Us?

• Make an Impact: Be part of a fast-growing company where your ideas and work truly matter.

• Collaborative Culture: Work in an open-minded, creative environment where every voice counts.

• Awesome Perks: Medical and life insurance, training allowance, year-end bonus, and more!

If you’re all about crafting amazing experiences and content that Gen Z loves, apply now and let’s build something great together!