Senior Marketing Executive (Digital)

• 3-5 years or above relevant experience
• Work independently, pro-active, detail-minded
• Immediate availability is preferred

Responsibilities:

• Plan, execute and track marketing projects such as social media marketing, content marketing, email marketing
• Build and maintain social media presence like Facebook, Instagram, YouTube, Tiktok, Linkedin etc
• Develop and initiate marketing and engagement campaigns
• Support paid social media campaigns, display and ad-words campaigns
• Execute plans to drive website traffic, lead acquisition and improve conversion
• Identify industrial forums, communities and affiliate sites, create contents on these mediums on a regular basis
• Explore collaboration opportunities and engage with KOL and influencers to drive various marketing objectives, such as brand awareness and audience engagement
• Work with designer to create landing pages, advertising materials and marketing collaterals
• Monitor and listen actively on Social community to analyze engagement, reach, comments, and sentiment
• Ensure all marketing materials are delivered to a high standard, across a range of digital channels, within the deadline
• Develop tracking and monitoring system to ensure KPIs are meeting targets, conduct analysis and learnings from data and reports 

Requirements:

• Bachelor’s degree in Marketing /Communication/PR or relevant field
• 3-5 years’ work experience in social media, advertising, promotion within traditional Chinese medical and retail field
• In-depth knowledge in various marketing platforms, channels, SEO, CRM software and best practices, including social, digital, and email marketing
• Sensitive about Company sales target and able to translate digital marketing budget into sales
• Experience in implementing and optimizing paid social campaigns and Google Ad-words campaigns
• Highly creative with excellent analytical abilities to analyze metrics and create reports
• Up-to-date on the latest trends in digital marketing
• Excellent in Cantonese, Mandarin and English, outstanding verbal and written communication skills
• Can-do mentality, highly determinate to succeed in a fast-paced environment

Why you should consider this opportunity:
We offer attractive remuneration package with fringe benefits to right candidates. such as
 

• Five-day work week
• Birthday leave
• 14 days annual leave
• Medical and dental insurance
• Medical offer for family members
• Free shuttle bus

(Information provided will be treated in strict confidence and will only be used for recruitment-related purposes.)