Marketing Manager

Job Highlights

1. Plan, execute, and manage diverse in-person and virtual events.
2. Lead social media and formulate content marketing strategies.
3. Min. 6 years of experience, incl. 2 years in a managerial role.

Job Description

About Y.X Community

Y.X Community is an award-winning and largest membership network for all university students and young talents in Hong Kong. It is fully owned by Crystal Group of Companies, as part of its dedicated commitment to supporting our younger generation to enhance their overall well-being, realise their dreams and make the world a better place to live.

Since its establishment, Y.X Community has partnered with hundreds of corporates from different industries to support them in engaging with young audiences through 360-marketing solutions incl. events, social media, KOL campaigns, PPC, affiliate programmes, OOH, and more.

W: www.yxcommunity.com

IG: @y.x_community

We are looking for an experienced and dynamic Marketing Manager who excels in both social media and event management, with a hands-on approach and a results-driven mindset. You will lead a dynamic marketing team to enhance brand visibility, optimise member acquisition and satisfaction, and drive sustainable business growth.

Key Responsibilities:

• Team Mentorship: Manage a small marketing team to achieve KPIs, providing guidance and mentorship to junior staff while reporting directly to the Head of Integrated Marketing and Business Development.
• Event Planning & Management: Oversee the planning, coordination, and execution of virtual and in-person events. Manage event logistics, vendor relationships, publicity, and post-event follow-up to ensure seamless execution, drive brand awareness, and member loyalty.
• Strategic Partnerships: Forge and implement joint promotional campaigns with KOLs, third-party platforms, corporate partners, community groups, educational institutions, and charitable organisations. Focus on amplifying brand visibility, fostering deeper member engagement, and driving conversions across key channels.
• Digital Marketing Strategy & Execution: Lead and execute multi-channel digital marketing campaigns, including SEO, SEM, digital advertising (Google Ads, Meta Ads, etc.), email marketing, and social media. Optimise campaigns to maximise ROI and meet business goals.
• Social Media & Content Management: Own and manage the social media content strategy, ensuring brand consistency and audience engagement. Drive content creation to optimise reach and performance.
• Campaign Performance Analysis: Track, measure, and report on the performance of marketing campaigns using key metrics such as impressions, lead generation, conversion rates, and member engagement. Use insights to continuously refine and improve future strategies.
• Market Research & Trend Analysis: Conduct in-depth market research to gain a comprehensive understanding of the Gen Z and Millennial demographic, university student preferences, and emerging market trends. Leverage insights to inform marketing strategies, ensuring relevance and resonance with target audiences.
• Collaboration with Cross-Functional Teams: Partner closely with business development, operations team to ensure marketing initiatives are aligned with overall business goals and deliver tangible results.
• Ad-Hoc & Special Projects: Take on ad-hoc tasks and special projects as assigned, demonstrating flexibility, initiative, and the ability to manage various projects simultaneously while maintaining high standards.

What We’re Looking For:

• Proven Leadership: At least 6 years of marketing experience, with a minimum of 2 years in a managerial role. Experience leading a team and managing end-to-end marketing campaigns is essential.
• Hands-On Approach: Comfortable rolling up your sleeves to execute tasks as needed—whether that’s developing content, coordinating events, or managing day-to-day marketing activities. You’re both a leader and a doer.
• Digital & Social Media Expertise: In-depth knowledge of digital marketing channels, including SEO, paid ads, email marketing, social media and digital analytics. Familiarity with tools like Google Analytics, Google Ads, Meta Ads Manager, CRM and CMS system is essential.
• Creative Thinking & Problem Solving: A creative mindset with the ability to think outside the box, innovate, and develop marketing strategies that align with brand objectives. You can also execute those ideas within realistic timelines and budgets.
• Proactive & Can-Do Attitude: A self-starter who takes initiative, is proactive in identifying opportunities, and has a can-do attitude. You thrive in a fast-paced, ever-changing environment and can handle multiple priorities with ease.
• Strong Communication Skills: Excellent written and verbal communication skills, with the ability to present ideas clearly and collaborate effectively across teams and with external partners.
• Analytical Mindset: Strong ability to track, measure, and analyse marketing performance using data-driven insights. Able to optimise campaigns and present results to stakeholders in a clear and actionable format.

Why Join Us?

• Impact: Be part of a fast-growing company where you can make a direct impact on the brand's growth and success.
• Collaborative & Open-Minded Culture:Join a team that thrives on creativity and innovation, fostering an environment where new ideas are welcomed and every voice is valued.
• Benefits: Competitive salary with performance-based bonus, medical and life insurance, training allowance, and additional perks.