Marketing Executive (Household)

Yick Fung Hong Cosmetic & Detergent Co. Ltd

Kwai Chung Area (10 mins walk from Kwai Hing Station)

Who are we?

We are a local FMCG company focusing on homecare, beauty & wellness product categories.

We are currently seeking a dynamic and experienced Marketing Executive to join our team. As a leading company in the industry, we pride ourselves on delivering exceptional products and services to our customers. We believe that a strong trade marketing strategy is crucial for our continued success, and we are looking for a talented individual to help us achieve our goals.

Responsibilities:

• Develop and implement Marketing Strategies: Create and execute comprehensive marketing plans and campaigns for brand building and to generate brand awareness and increase leads.
• Digital Marketing: Manage and optimize digital marketing channels and handle customer enquiries, with a primary focus on Facebook and Instagram. Utilize SEO and SEM strategies to enhance online visibility.
• Work with Key Opinion Leaders (KOLs), YouTubers, micro influencers, etc to promote brands and products.
• Work with agencies and internal parties for Marketing activities and marketing online & offline collateral.
• Assist in monitoring and evaluating on effectiveness of marketing campaigns
• New product development, which includes analyzing competitor information, market research and coordinating product campaign launches
• Support daily operations, perform general clerical work and any ad hoc tasks as assigned.

  Requirements:

• Bachelor’s degree in Marketing, Business or related field.
• Proven experience in FMCG / Household product marketing
• Strong understanding of social media platforms and e-commerce trends.
• Excellent communication and interpersonal skills
• An analytical mindset with the ability to interpret data and make informed decisions.
• Creative thinking and the ability to generate innovative marketing ideas.
• Digital analytics knowledge will be an advantage.