Lifestyle Reporter (Freelance)^

Responsibilities:

• Write and edit punch short-form content for ads, social media and email; long-form content for articles and research.
• Create and optimise local and regional content calendars
• Develop and implement content and campaign strategy to drive traffic, engagement and sales.
• Create and oversee production - photography, graphics, video and audio content
• Optimise content for SEO
• Stay abreast of marketing and media trends and bring fresh ideas for the business
• Assist team with PR and communications including media interviews, events and influencers
• Create digital content for web, emails, etc
• Maintain a consistent tone across all channels, and ensure content produced editorials meet brand guidelines

Skills and Requirements:

• At least 1-2 years of experience as a digital content creator, writer, journalist or editor producing English digital content for the local Hong Kong audience.
• Degree in journalism, writing, marketing, or related discipline.
• Creative with a strong sense of brand aesthetics
• Digitally savvy, creative, love working in a team.
• Self-motivated, not afraid to learn and try new things.
• Ability to manage multiple projects and meet critical deadlines; can manage time and priorities well.
• Passionate about writing and communications