E-Commerce & Paid Media Senior Executive

About Club Med

A Global Leading All-Inclusive Vacation Group –

Since Club Med was founded in 1950 and we created the all-inclusive vacation concept, Club Med has been the world leader on its market, and has developed a resolutely upscale, friendly and multicultural spirit. Club Med boasts 68 resorts located in the most beautiful sites in the world, a cruise ship and Luxury Villas & Chalets and, now more than ever, is associated with dreams and happiness.

There are 20,000 Gentle Organizers (G.Os) and Gentle Employees (G.Es) at Club Med, who work in the villages, but also at the Paris, Lyon, Singapore, Shanghai, Rio de Janeiro and Miami headquarters, in the sales offices situated in dozens of countries and in travel agencies.

Why work with us?

Club Med offers the opportunity to broaden our professional scope in amazing destinations all around the world, and to embrace a unique mindset and lifestyle in a company that has always been purposeful and committed to people and environment.

Club Med has always been, and will continue to be, an experience like no other, a life-changing experience.

Title: E-Commerce & Paid Media Senior Executive

Working Location: Hong Kong

Your opportunity

As the E-Commerce & Paid Media Senior Executive, you will be responsible for

1. Drive sales through strategic and performance-driven paid media campaigns
2. Enhance and manage the organic E-Commerce system
3. Launch and maximize the online distribution reach for 3rd party E-Commerce channel (trip.com)

How you will contribute

1.Lead Strategic Paid Media Buying for Sales Growth

- Develop and lead full-funnel paid media strategies (awareness, consideration, conversion) aligned with Club Med’s business goals and campaign calendar

- Design localized and performance-driven media plans that are tailored to Hong Kong’s market conditions and seasonal promotions

- Work closely with media agencies and review performance and continuously optimize campaigns

- Identify and test new paid media channels, platforms, and creative formats (e.g. new programmatic partners, display vendors, influencer collaboration) to reach and covert HK travellers

- Collaborate with the PR lead to align messaging and amplify campaign reach through joint Paid Media and PR activations

2.Manage and Optimize E-Commerce Performance

- Oversee and continuously improve the Club Med HK website to ensure seamless user journey, from homepage to booking engine

- Conduct regular audits and sanity checks to update and optimize website content

- Lead initiatives to enhance mobile responsiveness, UX/UI flow, to drive higher engagement and conversion

- Work with global/regional team on some projects to e-commerce initiatives

3.Lead the launch/management of E-Commerce Platform – Trip.com

- Act as the project lead for launch Club Med’s resort products on Trip.com

- Liaise with the trip.com account manager and internal team to ensure a successful onboarding and go-live

- Manage content upload and promotion planning; monitor performance and drive improvement based on the analytics and partner feedback

4.Support B2B Paid Media Strategy

- Collaborate with MICE team and agency to craft a cost-effective media plans

- Supervise agency to ensure timely and accurate execution of B2B campaigns

Who you are?

• Education: Bachelor’s degree in Marketing, E-Commerce, Digital Media or related fields
• Experience: Minimum 3 years of hand-on experience in digital marketing, paid media or e-commerce; preferably in travel, hospitality, or retail
• Proven experience in E-Commerce and Digital Media execution is a must
• Knowledge: Solid understanding of media planning across platforms (Google, META, YouTube etc.) and good knowledge of E-Commerce management.
• Proficiency in Analytics Tools: Google Analytics (GA4), Meta Business Suit, UTM Tracking.
• Awareness of HK digital landscape is a plus.
• Personality: Well-organized and proactive. Be independent but also a good team player with agile and positive spirit.
• Languages: Proficient in English, fluent in Chinese (Cantonese and Mandarin)