Digital and E-commerce Executive, Global
A. Testoni Hong Kong Limited
刊登於 2024-09-10
將軍澳
0年工作經驗
職位亮點
職位描述
Brand Official E-commerce Channel
- Implement online sales strategy and traffic optimization based on discussion and alignment with Supervisor
- Plan and execute digital marketing activities, media planning, special promotional campaigns to increase traffic, conversion and sales, with the support of external parties
- Drive sales to support a fast-growing business in China and other local markets with the support of local teams
- Manage the daily operations of the e-commerce platform functions on brand official website, e.g. product management, stock management, logistic arrangement, customer services, content & translation with the support of global and local teams
- Perform ad-hoc tasks and projects as assigned
- Analyse the online sales performance and roll out effective campaigns to reach meet e-commerce KPI (traffic, conversion rate, transaction, sales and etc) with monthly report
- Analyse market and in-house data to understand consumer behaviours and identify marketing trends and provide regular reports
e-CRM
- Develop and implement various CRM campaigns, promotions and etc to enhance customer experience, satisfaction and loyalty, with the alignment with marketing team
- Map out customer journey and CRM gifting plan based on segmentation to drive conversion and improve sales
- Maintain membership operations: develop content and blast our communication for overall membership, with the support of external parties
- Responsible for membership follow-up, daily administrative support and the smooth operations of CRM tools for membership activities
- New projects implementation and perform ad hoc duties
- Excellent data analysis and CRM reporting skills, with the ability to derive insights and make data-driven decisions
- Detail-oriented approach to work, with a focus on accuracy and completeness of customer data and program execution
Social Media
- Develop and implement social media strategies based on discussion and alignment with Supervisor
- Brief external agencies on annual and monthly global social media calendar based on the global marketing calendar and communication strategy
- Create compelling and engaging social contents with the support of external agencies
- Closely monitor community management with the support of external agencies
- Synchronize content calendar across all social and media channels while adapting content locally, with the support of regional and local teams
- Perform ad-hoc tasks and projects as assigned
- Monitor the organic and paid social performance with monthly report, with the support of external agencies and local teams
- Analyse market trends with best practices and propose social campaigns to reach meet KPI (follower, engagement, traffic to website and etc), with the support of external agencies
Requirements
- Degree holder or above in Marketing/ Business/ eCommerce or related disciplines
- At least 3-4 years of relevant work experience
- Solid experience in e-commerce operations or social media operations with content creation
- Digital agency background is welcome
- High attention to detail, well organised and able to manage to successfully complete all deliverables
- Ability to thrive and work effectively in a fast-paced environment
- Good command in both spoken & written English and Chinese
- Candidates with more experience may be considered as Senior Digital and E-commerce Executive
工作種類 | |
工作地區 | 將軍澳 |
有關招聘公司
A. Testoni Hong Kong Limited