Assistant Marketing Manager

Key Responsibilities:

• Manage and liaise with influencers for brand promotion
• Coordinate with media to disseminate advertisements across multiple platforms, maximizing brand awareness
• Conduct comprehensive market research, analyze competitors' strategies, and develop actionable marketing strategies to stay ahead of industry trends
• Develop and implement targeted brand strategies through advertising, promotional materials, and retail marketing campaigns to drive sales and enhance consumer engagement
• Collaborate closely with business development and product marketing teams to gather requirements, analyze business needs, and execute tailored solutions to achieve targets in the UK market
• Assist in formulating annual budgets and provide insights to optimize resource allocation for campaigns
• Discuss key topics with department heads and key staff, including advertising contracts, media selection, and product promotion strategies
• Monitor and analyze promotional results to evaluate campaign cost-effectiveness and optimize future strategies
• Organize large-scale exhibitions and events to create opportunities for direct consumer engagement, boost brand visibility, and drive sales growth

Requirements:

• Influencer Management & Collaboration – Establish and maintain relationships with key influencers to drive brand promotion and awareness
  

• Media Coordination & Advertising – Partner with media outlets to execute multi-platform advertising campaigns, ensuring optimal brand visibility
  

• Market Research & Competitive Analysis – Conduct in-depth market research, assess competitor strategies, and develop data-driven marketing plans to maintain a competitive edge
  

• Brand Strategy Development – Design and implement targeted branding initiatives, including advertising, promotional materials, and retail marketing programs, to boost sales and enhance consumer engagement
  

• Cross-Functional Collaboration – Work closely with Business Development and Product Marketing teams to gather requirements, analyze business objectives, and deliver customized solutions to achieve UK market goals
  

• Budget Planning & Optimization – Support the development of annual budgets, providing strategic insights to maximize resource allocation for marketing campaigns
  

• Strategic Discussions & Decision-Making – Engage with department heads and key stakeholders to review critical matters, including advertising contracts, media selection, and promotional strategies
  

• Performance Tracking & ROI Analysis – Monitor and evaluate campaign results to assess cost-effectiveness and refine future strategies for improved outcomes
  

• Event Management & Brand Activations – Organize large-scale exhibitions and consumer engagement events to elevate brand awareness and accelerate sales growth