Assistant Marketing Manager

Key Responsibilities:

Identifying Travel Opportunities

• Deep dive into market insights to identify trends and opportunities in outbound travel.
• Analyze customer preferences and travel behavior to determine the latest trend during outbound travel to popular destinations.

Product Travel Initiatives

• Identify gaps in the product portfolio and propose new offerings to capture market share based on the latest travel trends.
• Collaborate with Business Development to assess the suitability of current products and enhance promotion activities to align with campaign objectives.
• Initiate discussions with Business Development to explore and develop innovative travel products for targeted travel destinations.

Collaboration with BD and Marketing

• Work closely with the Business Development team to understand their existing product lineup and identify areas for enhancement.
• Communicate effectively with the Marketing team to align promotional campaigns with identified travel opportunities.
• Facilitate collaborative discussions between Business Development and Marketing to ensure seamless execution of promotional strategies.

Promotional Activities

• Develop and implement marketing strategies for the promotion of selected travel products.
• Coordinate with cross-functional teams to ensure marketing campaigns align with the identified outbound travel trends.
• Monitor the effectiveness of promotional activities and provide insights for continuous improvement.

Market Analysis and Reporting

• Regularly analyze market dynamics, competitor activities, and customer feedback.
• Prepare reports on the performance of marketing initiatives and recommend adjustments as needed.
• Support any other ad-hoc tasks assigned by the Senior Head of Marketing

What Will You'll Need :

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 5 years of experience in all rounded digital marketing roles or specializing in outbound marketing, particularly within the travel or tourism industry.
• Open to in-house or agency marketers who have relevant exposure about the travel industry with strong connections.
• Strong Analytical skills with the ability to interpret market data and trends.
• Keen aptitude for generating fresh ideas and employing innovative approaches when devising marketing strategies.
• Excellent communication and interpersonal skills for effective collaboration with various stakeholders.
• Proficiency in English and Cantonese & Mandarin
• Aggressive personality, Energetic with a passion for driving with strong stakeholder management and collaboration skills
• Able to work independently and under pressure
• Passionate about travel, love sharing, and has a sense of the development trend, and a good understanding of the Travel industry/Tourism.
• Candidates with more experience will be considered as the Manager position.

Personal Data Collection Statement:
Personal data collected during recruitment will be treated in strict confidence and used only for recruitment purposes. It may also be disclosed to our subsidiaries, associates, and authorized agencies for appointment processing. Applications of candidates not selected will be retained for a maximum of 2 years after the selection process is finalized. Our Personal Information Collection Statement (PICS) is available upon request by contacting our Human Resources Department.