Assistant Marketing Manager (Content)

RESPONSIBILITIES: -

Content Marketing
 

• Devise, develop, update and review a variety of content resources for corporate and product marketing. Optimize high-quality content (such as branding materials, brochure, case studies, social media, website, press releases & invitations, newsletters, advertising copy, videos) to create best-in-class experiences that deliver a professional and appealing image for the corporate brands and products
• Collaborate with cross divisions including sales, product, strategy and leadership teams to produce relevant content materials
• Serve as an exemplary writer and copy editor for marketing collateral
• Ensure message and content consistency across different company platforms. Measure, analyze and optimize content performance

Public Relations and Corporate Communications
 

• Coordinate with Group companies, PR and newswire agencies for PR and corporate communications related activities to maximize positive coverage of corporate brands and products in local and overseas markets
• Draft press releases and invitations, assist in media pitching to drive media exposure
• Prepare news clippings report, AVE report and PR report when needed to review the performance of PR activities

Others
 

• Support marketing activities involving industry and corporate events, digital and social media campaigns
• Provide general support to daily operation of marketing team including database management, lead assignment, market research, report preparation, team coordination

REQUIREMENTS: -
 

• Bachelor’s degree in Journalism/ Communications/ Marketing/ Language or related disciplines
• Minimum 4 years’ proven track record in content development, marketing communications and/ public relations
• Relevant experience in a large brand / digital/ PR agency for B2B IT industry is preferred
• Excellent copywriting and editing skills a pre-requisite and be a confident communicator
• Basic knowledge in SEM & SEO and digital marketing
• Well-rounded marketer with strong multi-tasking skills, ability to handle ad-hoc tasks
• Independent, attention to details with good business acumen. A strong sense of ownership with problem solving and decision-making skills
• Good team player with excellent interpersonal skills
• Excellent written and verbal skills in both English and Chinese
• Less experience will be considered as Marketing Specialist

Good remuneration and attractive fringe benefits will be offered to the successful applicant. Interested parties please apply with full resume, present & expected salary, available date by clicking "Apply Now". For further information, please visit our company website: http://www.iadvantage.net/
 

We are an equal opportunity employer and welcome applications from all qualified candidates. All personal data collected will be used for recruitment purpose only. Applicants not hearing from us within 3 months may consider their applications unsuccessful. All personal data collected will be destroyed within 12 months.