Assistant Manager , PR and Communications

Job Purpose:

This position aims to strengthen further the admissions, marketing, and promotion work of the College. This position is required to provide professional support in PR and communications.

Key Responsibilities:

• Manage and deliver the daily marketing and communications activity for the College on social media channels.
• Formulate content strategy with different business units of the College.
• Plan and execute the engagement strategies with key stakeholders including key opinion leaders, policy makers, legislators, media, and the general public.
• Work with external agencies to conduct a full range of corporate communications and PR activities, including media events, media releases, media interviews and media enquiry handling in physical and online formats.
• Prepare bilingual communications for senior executives, including speeches, presentations, and articles.
• Take up other tasks as assigned by the College.

Job Requirements:

• A Bachelor’s degree in Marketing/Journalism or related discipline.
• At least 5 years of marketing experience in the tertiary education sector or with the sales and customer servicing sector. Previous working experience from the education sector is preferable.
• Excellent command of English and Chinese (Cantonese and Mandarin).
• Excellent interpersonal and communication skills to interact with different stakeholders and external parties.
• A good sense of responsibility and self-motivation.
• Able to handle tasks independently with minimum supervision.
• Able to adopt a positive attitude to the team’s objectives and maintain collaborative work relationships with team members.
• Experience in managing social media platforms and web content is an advantage.