Solution Manager

We are seeking a dynamic and experienced Adobe Campaign Standard Consultant to join our innovative marketing technology team. The ideal candidate is a proactive problem-solver with a proven track record of leveraging Adobe Campaign Standard (ACS) to deliver impactful, multi-channel marketing campaigns. With at least 2 years of hands-on ACS experience or 5+ years in IT consultancy, you will play a pivotal role in designing, configuring, and optimizing campaigns that drive customer engagement across channels like email, SMS, MMS, WhatsApp, and Line. If you’re passionate about transforming marketing strategies through automation and data-driven insights, we want to hear from you!

Key Responsibilities

·        Campaign Configuration: Configure and optimize Adobe Campaign Standard to align with business objectives, ensuring seamless campaign execution.

·        Workflow Design & Automation: Build and refine sophisticated workflows to automate marketing campaigns, enhancing efficiency and scalability.

·        Multi-Channel Execution: Drive personalized customer experiences by executing campaigns across diverse channels, including email, SMS, MMS, WhatsApp, and Line.

·        Data Segmentation & Personalization: Leverage customer data to create targeted segments and deliver highly personalized marketing communications.

·        Collaboration & Strategy: Partner with marketing, creative, and analytics teams to translate business needs into actionable campaign strategies.

·        Troubleshooting & Optimization: Proactively identify and resolve technical issues in ACS configurations, ensuring flawless campaign performance.

·        Innovation & Best Practices: Stay ahead of industry trends, recommending innovative solutions to enhance campaign effectiveness and compliance.

Qualifications

·        Experience:

o   Minimum of 2 years of hands-on experience with Adobe Campaign Standard, including campaign setup, workflow development, and reporting.

o   5+ years of IT consultancy experience, with a focus on marketing technology or CRM solutions.

·        Technical Skills:

o   Deep expertise in ACS features, including audience segmentation, dynamic content, and multi-channel integration.

o   Strong understanding of marketing automation principles, A/B testing, and campaign analytics.

o   Familiarity with data management tools (e.g., SQL, Excel) for segmentation and analysis.

·        Soft Skills:

o   Exceptional communication skills, with the ability to bridge technical and non-technical stakeholders.

o   Strong analytical and problem-solving abilities, with a focus on delivering innovative solutions.

o   Collaborative mindset, thriving in a fast-paced, cross-functional team environment.

Preferred Qualifications

·        Experience with complementary marketing platforms, such as Adobe Journey Optimizer, Salesforce Marketing Cloud, or similar tools.

·        Knowledge of data privacy regulations (e.g., GDPR, CCPA) and best practices in secure marketing communications.

·        Adobe Campaign Standard certification (e.g., Business Practitioner or Developer) is a strong plus.

·        Exposure to emerging channels like WhatsApp Business API or Line for marketing purposes.