Head of Digital Business Development

Job Responsibilities

• Responsible for budget planning on digital marketing
• Improve company and product (Life and General Insurance) exposure, generate leads and drive sales by defining strategy for SEM, SEO, GDN, PPC, social media management, eDM, campaigns with marketing agencies
• Apply GA/GTM on website to perform funnel analysis to fine tune digital marketing strategy and/or to improve online purchase experience
• Execute marketing initiatives to expand customer base in order to achieve respective online target
• Monitor the performance of ongoing marketing campaigns and carries out A/B testing to identify areas of improvement and draw conclusions that help optimize future campaigns
• Provide change ideas to continuously enhance online platforms (web and mobile) to improve customer experience through data analysis
• Perform Content Marketing by posting content on social media, 3rd party platforms and company website including managing the company’s Facebook, Youtube channel, etc.
• Cross/up selling with General Insurance and other associated companies through online promotion.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, E-commerce, Digital Marketing, Creative Media or related disciplines
• Minimum 5 years of Digital Marketing experience in financial services industry, preferably gained from insurance company.
• Experience in developing various product and promotional materials for digital marketing
• Experience on collaborating and managing vendors for effective digital marketing campaign implementation
• Proficient in doing digital marketing on social media such as Facebook, Twitter, Instagram, YouTube, WeChat, XiaoHongShu
• Experience in SEM/SEO/GDN, social media management, content management, eDM, etc.
• Proven track record of improving ROI by A/B testing with data and funnel analytics
• Knowledge on Life insurance product or experience from insurance company are highly regarded.
• Good communication and interpersonal skill
• Good team player, self-motivated and independent
• Strong problem solving and analytical skills with strong business acumen
• Skill on creating artwork for content / Ads is a plus (e.g. photoshop, AI, etc)
• Good command of written English and Chinese, Cantonese is a must, Putonghua is a plus
• Proficiency in the use of Microsoft Office and other marketing related applications
• Immediate availability is highly preferred.

We are an equal opportunity employer and welcome applications from all qualified candidates.

Please send your full resume stating present and expected salary to Human Resources Manager by clicking APPLY NOW.

All personal data provided will be treated in the strictest confidence and used only for recruitment related purposes.  All personal data will be destroyed after 12 months of submission.

Only short-listed candidates will be contacted.