eCommerce Manager / Assistant eCommerce Manager (FMCG)

Job Description

Objectives for the position:

• Grow digital and social media presence in Hong Kong to be a leader in the baby milk and food category, consistent with HiPP’s global market leadership position
• Strive to be the most recommended baby milk and food brand across target segments in HK by effective management of databases and conversions of leads into customers

Responsibilities:

• Be a key player in managing our e-commerce strategies and driving business performance, both for our own eshop and other online platforms.
• Collaborate closely with our Sales Team to identify the most effective online launch campaigns, promotions, and product sales forecasts. By projecting trends and analyzing data, you'll help drive traffic and increase sales growth.
• Provide valuable insights and recommendations by analyzing data and developing website optimization strategies that lead to increased sales and conversion rates.
• Take ownership of targeted ROIs for our CRM initiatives across platforms, such as the HiPP BB club and loyalty programs. You'll regularly review their effectiveness and fine-tune them to ensure they're meeting our goals.
• Collaborate with internal teams to ensure that website deliverables meet the necessary requirements and are delivered on time.
• Manage the company's B2C digital communications strategy across various channels, including websites, social media platforms, EDM, SMS/whatsapp, and more. You'll develop a clear and consistent messaging strategy that aligns with our brand and resonates with our target audience.
• Oversee the local brand site and drive improvements in SEO and sales growth on e-commerce platforms such as our own eshop and HKTVMALL.
• Assist with other ad hoc assignments as required, and support the team and other departments as necessary.

Requirements:

• Degree in Ecommerce, Marketing, Advertising, Business Management or related disciplines
• At least 3 years of experience in an established digital agency or with a leading consumer or medical beauty service brand
• A digital native with a growth mindset and curiosity for the latest digital trends; a willingness to lead and try
• Good command of both spoken and written English and Chinese (either Mandarin or Cantonese)
• Candidates with different levels of experience will be considered for a commensurate position and package
• Immediate availability is an advantage