Senior Media Planner

The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan.

Job Description:

Work closely with supervisor to develop strategic and integrated media planning & recommendations, implement media plans and monitor the whole process from briefing to post buy

• Support on campaign execution, inclusive of trafficking, monitoring campaign status and evaluating campaign performance based on agreed KPIs and media efficiencies

• Conduct competitive analysis and regular reports and deduce actions from learnings and insights to achieve campaign KPI

• work closely with the external media partners and media vendors to ensure the best price is offered to the client through effective negotiation

• Utilizing various propriety planning tools to generate learning and insight from data

• Learn and adapt to the evolving media landscape in Hong Kong on an ongoing basis

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