Digital Performance Specialist

Are you looking to advance your career in the dynamic world of digital advertising, with a focus on programmatic media buying? FiveStones is seeking a driven and experienced Digital Performance Specialist to join our team. This role is designed for professionals with 1-2 years of experience eager to take on hands-on responsibilities with cutting-edge digital ad technology. You'll dive into the Google Marketing Platform (GMP), specifically focusing on programmatic platforms like Display & Video 360 (DV360). You'll work in a fast-paced, collaborative environment, gaining solid knowledge and skills in the most up-to-date digital marketing and analytics solutions. If you're proactive, detail-oriented, and have a passion for helping businesses succeed through strategic media buying, we want to hear from you!

You will be entitled to a competitive salary and attractive staff benefits including:

• 14 days or above annual leave, birthday leave, paid sick leave, compensation leave, marriage leave, maternity leave, paternity leave and compassionate leave
• Five-day work week with flexible working hours and a hybrid workplace
• Comprehensive medical and dental coverage
• Professional training and career advancement opportunities
• Friendly working environment and work-life balance culture

What do you need to do?

Programmatic Campaign Trading & Optimization

• Independently set up, launch, and manage programmatic campaigns across platforms like Display & Video 360 (DV360).
• Proactively monitor campaign performance, identify optimization opportunities, and implement adjustments to maximize KPIs and client goals.
• Conduct in-depth analysis of campaign data to derive actionable insights and provide strategic recommendations for ongoing media buys.
• Implement audience targeting strategies, bidding optimizations, and creative rotations to enhance campaign efficiency and effectiveness.
• Troubleshoot and resolve technical issues related to campaign setup, ad serving, and tracking.

Client Communication & Reporting

• Collaborate with Customer Success & Client-facing teams to understand campaign objectives and translate them into effective programmatic strategies.
• Generate and present comprehensive performance reports, highlighting key trends, insights, and recommendations.
• Participate in client meetings to discuss campaign performance and strategy, acting as a programmatic subject matter expert.

Operational Excellence & Collaboration

• Prioritise adherence to established workflows and quality standards for all campaign operations.
• Collaborate closely with internal teams (e.g., Customer Success, Solutions) to ensure seamless execution and reporting.
• Maintain accurate and up-to-date records in relevant systems, ensuring data integrity and seamless tracking of digital campaigns.
• Create and maintain essential documentation for product updates, roadmaps, and best practices.

Project Contribution

Participate in ad-hoc projects and internal initiatives, contributing to the growth and innovation of FiveStones.

What do you need to have?

Experience:

1-2 years of hands-on experience in programmatic media buying, ad operations, or a similar trading role. Strong track record of successfully managing and optimizing programmatic campaigns to deliver against performance targets.

Education:

A Bachelor’s degree in Marketing, Communications, or related disciplines.

Language:

Proficient in English and Chinese (Cantonese & Mandarin), both written and spoken.

Skills & Traits:

• Highly analytical with a strong understanding of programmatic ecosystems, ad tech, and data analysis.
• Proactive, detail-oriented, curious, and self-driven.
• Strong multitasking, prioritization, and problem-solving skills in a fast-paced environment.
• A growth mindset and eagerness to learn new platforms and strategies.
• Excellent communication skills to articulate complex technical concepts and campaign performance.

Tech Knowledge:

• Demonstrated strong hands-on experience with Display & Video 360 (DV360) is essential
• Experience with other DSPs (e.g., The Trade Desk) is a plus.
• Solid understanding of ad serving platforms (e.g., Campaign Manager 360).
• Experience with Google Analytics (GA) and Google Tag Manager (GTM) is a plus

Ready to join us? Apply now to submit your resume & expected salary to us!

(Personal data will be used for FiveStones Limited recruitment purposes only. We will retain the applications of candidates for no more than 12 months.)