Senior SEM Specialist, Performance Marketing

Responsibilities:

• Develop and execute SEM strategies to optimize performance for the Global Hotel and Car Rental business.
• Manage daily SEM operations, including campaign optimization and task execution.
• Collaborate with cross-functional teams to align SEM activities with overall business goals.
• Analyze data insights and lead test-and-learn initiatives to drive data-driven decision-making and business growth.
• Monitor and optimize SEM campaigns to enhance online presence and booking conversions.
• Maintain awareness of SEM industry trends and implement best practices for continuous performance improvement.

Qualifications:

• Bachelor's degree in Mathematical, Business or Marketing related field.
• 3-5 years of hands-on experience in SEM (Hospitality experience preferred).
• Experience managing large and preferably multi-regional accounts.
• Strong numerical and data analysis skills.
• Familiarity with Python/SQL/BigQuery (a plus).
• Excellent English communication skills.
• Demonstrated learning agility and a proactive approach to industry knowledge.