Copywriter (Health/Fitness)

Reporting to: Design Director

About perFIT:

perFIT is a leading fitness brand with four luxury gym centers in Hong Kong. We combine innovative design with top-tier fitness experiences. Our creative team drives the visual identity of Perfit, from digital campaigns to in-club aesthetics.

Key Responsibilities:

- Create engaging promotional messages, editorial content, and announcements for campaign launches, website/app updates, and external communication channels.

- Write compelling headlines and copy that resonate with target audiences.

- Implement effective SEO best practices to drive online traffic growth.

- Monitor the company's social media presence and develop innovative e-marketing strategies to enhance sales and brand visibility.

- Assist with ad-hoc projects to help achieve company goals.

Requirements:

- Proficiency in managing social media platforms (e.g., Facebook, Instagram, Red note etc).

- 2-3 years of experience in social media copy-writing, content creation, or digital marketing in the fitness/health industry.

- Creative thinker with the ability to generate fresh, innovative ideas.

- Strong writing skills with a keen eye for detail.

- Adaptable team player who thrives in a fast-paced, collaborative environment.